Think your fulfillment is fine? So did the 5 clear protein powder brands we audited.

80% of Clear Protein Brands Left Global Demand on the Table

Are you one of them?

  • 60% of brands didn’t offer more than one shipping speed or option.
  • 0% had branded packaging (inside or out!).
  • Only 40% of brands used cross-sells in cart or at checkout.
  • Median free shipping threshold of $85 — that's 82% higher than the DTC Delivery Files average!

When customers commit to a new protein routine, speed and trust matter. Delays, damage, or limited delivery options can quickly break that bond. Discover where your brand might be losing momentum and how to turn first-time buyers into lifelong clear protein fans.

Download the full report now for more insights to compare your own fulfillment setup to.

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Download the Full Report

In this report, we cover:

- The checkout experience
- Shipping timelines, options, + carriers used
- Fulfillment speed + accuracy
- Unboxing moments
- How products hold up through transit
- Post-purchase communication
- What brands are getting right—and where they’re losing customers


Whether you’re crushing customer experience or want a reality check, this report will show you how your brand compares.

Would your brand benefit from these insights? 

While our audit focused on the leading clear protein powder brands, the insights go far beyond the protein aisle.

  • Health, Wellness and Supplement brands.
  • DTC brands that ship powder products and ingestible supplements.
  • Emerging category leaders.
  • CPG brands expanding their ecommerce presence.
  • Scaling DTC brands.
  • Operations and fulfillment teams.

The report reveals universal lessons about fulfillment, packaging, and speed that apply across every high-growth DTC category.

 

Curious how other industries compare?
We’ve put them to the test too.

Check Out the Other Editions of the DTC Delivery Files

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Coffee Edition

See what separates smooth sips from bitter experiences

Coffee Edition
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Deodorant Edition

Where daily-use brands are winning (and losing) in the details

Deodorant Edition
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Cosmetic Edition

Uncover the beauty (and the breakdowns) behind cosmetics fulfillment

Cosmetic Edition