The DTC Delivery Files: Coffee Edition

We ordered from 40+ DTC coffee brands and audited the entire customer journey.

What we found might surprise you. 

Most DTC coffee brands think their fulfillment is solid—but our audit revealed delays, damaged packaging, fragmented shipments, and missed opportunities across the board.

In this report we cover: 

  • Checkout experience
  • Fulfillment speed + accuracy
  • Shipping timelines + carriers used
  • Packaging quality + unboxing moments
  • Post-purchase communication
  • What brands are getting right—and where they’re losing customers

Whether you’re crushing CX or want a reality check, this report will show you how your brand compares.

Group 328

 

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A sneak peek of the numbers every coffee brand should know:

Only 21% of brands use cross-sells at checkout.

42% don’t give estimated delivery times.

The median threshold for free shipping was $50.