Think your fulfillment is fine? So did the 110+ cosmetics brands we audited.

75% of Cosmetics Brands Left Post-Purchase Revenue on the Table.

Are you one of them?

Key Findings

  • 75% of brands skipped post-purchase offers
  • Only 31% offered free returns; 9% didn’t allow them at all
  • Nearly 90% didn’t include free samples
  • 1 in 10 went silent after order confirmation
  • Median free shipping threshold: $50 

In a shade-sensitive, loyalty-driven category, every missed moment is a missed opportunity for LTV. If your post-click experience isn’t as polished as your branding, you’re leaving revenue and reputation on the table. 

Read the full report. 

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Download the Full Report

In this report, we cover:

- The checkout experience
- Shipping timelines, options, + carriers used
- Fulfillment speed + accuracy
- Packaging + unboxing moments
- How products hold up through transit
- Post-purchase communication
- What brands are getting right—and where they’re losing customers


Whether you’re crushing CX or want a reality check, this report will show you how your brand compares.

Curious how other industries compare?
We’ve put them to the test too.

Check Out the Other Editions of the DTC Delivery Files

2

Coffee Edition

See what separates smooth sips from bitter experiences

Coffee Edition
1

Deodorant Edition

Where daily-use brands are winning (and losing) in the details

Deodorant Edition