Think your fulfillment is fine? So did the 30+ deodorant brands we audited.

88% of deodorant brands are missing a simple way to boost their bottom line.

Are you one of them?

The stats are in, and they tell a story of friction, missed moments, and brands that overlooked the details. 

For some, it was a smooth process. For others, the experience got sticky, with friction in moments that should have felt effortless.

Key Findings

  • Only 26% brands had cross-sells at checkout
  • Just 12% offered subscriptions
  • 73% of brands didn’t set delivery date expectations
  • Median free shipping: $40 (some up to $100)

This report breaks down what these numbers really mean for DTC deodorant brands. And if you’re seeing gaps that your brand isn’t taking advantage of, we have solutions. 

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Download the report to get the whole story.

See how your brand stacks up across: 

- Checkout experience
- Fulfillment speed + accuracy
- Shipping timelines + carriers used
- Packaging quality + unboxing moments
- Post-purchase communication
- What brands are getting right—and where they’re losing customers

 

These are fresh benchmarks for 2025 you won’t want to miss out on.