DTC Fulfillment Experience Quiz

Your Brand Has Gaps. Find Them in 5 Minutes.

A benchmark across your customer experience, from checkout, fulfillment, and unboxing, based on data from hundreds of actual DTC orders we placed.

Start the Quiz
DTCXQuiz
Find out where you stand in 5 minutes + 16 questions
Benchmarked against real industry data 
Sign up for a free secret shop of your online store
Walk away knowing exactly where to improve
How It Works

Two Ways to Understand Your Fulfillment Experience

Available to Everyone

DTC Fulfillment Experience Quiz

Answer 16 questions across the four pillars of your customer experience. You'll get a score, see where you stand against real DTC benchmarks, and unlock four industry reports

Limited Spots

Exclusive Secret Shop

We place a real order from your ecommerce store and document everything — checkout to unboxing. You'll see exactly what your customers see, with visual proof and a full findings report

Phase 1 — The Quiz

Know where you stand across every stage of the customer journey

The quiz includes questions across the four key pillars of your DTC experience: 

Checkout & Conversion

How frictionless is your path to purchase?

Checkout & Conversion

Shipping

Speed, accuracy, and setting the right expectations.

Shipping

Post-Purchase Communication

Are you keeping customers informed and coming back?

Post-Purchase Communication

Packaging & Unboxing

First impressions last. What does your brand feel like when it arrives at the door? 

Packaging & Unboxing

What You'll Get from the Quiz

Every brand that completes the quiz receives:

  • A benchmark score: See exactly how your brand measures up across all four categories

  • A clear view of your wins and gaps: See what you're doing well and where you can improve

  • Actionable next steps:  Gain quick wins you can implement today and longer-term improvements you can begin to evaluate and incorporate

  • Free secret shop: Complete the quiz and opt into the secret shop to qualify

Start the quiz →

Phase 2 — The Secret Shop

A real customer experience. Analyzed start to finish.

For selected brands, we go beyond the questionnaire. Our team conducts a full end-to-end audit. We place an order from your store and document everything along the way.  

An Outsider Look at What You're Missing

We see what your customers see, not what you think they see.

An Outsider Look at What You're Missing

Visual Proof

 Screenshots, delivery photos, and an unboxing video. Not just a written report.

Visual Proof

Findings You Can Act on Immediately

Clear wins, easy fixes, and longer-term opportunities delivered in a full audit report.

Findings You Can Act on Immediately

What We Audit 

  • Checkout Flow & UX: Friction, trust signals, payment experience.

  • Upsells & Merchandising: In-cart opportunities, cross-sell execution.

  • Fulfillment Speed & Accuracy: Processing time, carrier performance, and order accuracy.

  • Post-Purchase Emails: Timing, clarity, messaging, and sequence effectiveness.

  • Packaging & Unboxing Experience: First impressions, brand consistency, presentation, and product protection. 

The Process

From quiz to secret shop, here's how the full experience works.

1. Complete the quiz

Five minutes, 16 questions, four pillars across the customer journey scored

2. Get your results

Your benchmark score plus access to four DTC industry reports

3. We Secret Shop Your Brand

If you're selected, we place a real order and document everything

4. Full audit delivered

Report, video, and a 30-minute debrief with our team.

Get Started

Start with the quiz. See how you stack up.

16 questions. Under 5 minutes. Real benchmarks.