DTC Delivery Files: Supplements

See Exactly Where Your Supplement Brand's Fulfillment Stands Against 115 Real Competitors



We ordered from 115 of the best-known supplement brands and tracked every step from checkout to unboxing. 

• 1 in 6 orders arrived late
• 57% shipped in generic boxes
• 1 in 10 arrived damaged 

The question isn't whether your customers have noticed. It's whether you have. 

DTC Files_Supps 3-1
Get the Report & See How Your Brand Stacks Up

What You'll Gain From The Report

Check-Out Strategies

What the top-performing brands do at checkout that 62% of the competition misses entirely

3PL vs. Self-Ship

The 3PL vs. self-ship performance gap, including why self-ship brands are 2× more likely to deliver late

Post-Purchase Sequence

The 4-email post-purchase sequence most brands never complete and what silence costs you in churn

Brand Scorecard

A ready-to-use scorecard to benchmark your brand across every metric

115 Orders. Every Step Graded.

From Checkout to Unboxing, We Tracked It All

Checkout & Shipping Options
Post-Purchase Comms
Fulfillment & Shipping
Delivery & Unboxing

The journey begins before the purchase is complete.

We analyzed how brands turn purchase intent into action at checkout, from cross-sells and subscriptions to free gifts, returns, and social proof. We also evaluated how shipping is presented, including pricing transparency, delivery speed, free shipping thresholds, and overall flexibility, like international options and localization. We tracked where brands miss opportunities to drive revenue and loyalty, and how small friction points can lead to abandoned carts.

Shocking Stats We Uncovered

0 %
Of brands offered NO returns at all

 

1 in 0
Orders arrived late and missed the stated delivery window entirely

 

0 x
Self-ship brands are twice as likely to deliver late compared to 3PL-backed brands

 

0 %
Of brands sent zero pre-delivery communication after the shipping email

 

See What Customers Actually Receive

The unboxing moment is where everything you've invested in either pays off or falls flat. We photographed real orders from 115 supplement brands so you can see what customers experience before they decide whether to reorder. See what customers actually receive from brands like AG1, Seed, Olly, and more. 

Find out how your supplement brand stacks up against competitors.

Your customers are ranking you against every other supplement brand they've ordered from. Now you can benchmark yourself, too.