BFCM Report

4 Performance Gaps to Close Before Peak Season

We audited 18 DTC skincare brands in real time during BFCM 2025. Most brands ran strong promotions, great bundles, and aggressive discounts. 

This report identifies the 4 gaps and shows you how to close them before this peak season. 

BFCM Guide

Download the BFCM Report

 

What You'll Find Inside 

4 performance gaps that impact BFCM success
Proven BFCM promotion strategies used by leading DTC skincare brands
6 must-ask questions to evaluate your 3PL before peak season
Practical tips to reduce risk, improve visibility and handle peak season with ease

Does This Sound Like You?

Your 3PL struggled to keep up with your order volume during last BFCM
Missed SLAs and inconsistent ship times
Reactive support or frustrating support queues
No real-time inventory visibility during the busiest time of year
Post-peak season surprise fees and unclear invoices

If two or more of these hit close to home, you still have time to close your performance gaps before peak season.

Insights from Report

0 %
of brands ran the exact same type of promotion - avoid this trap!
0
brands launched their BFCM promotion on the exact same day (we’ll share when!)
0 %
of brands offered some level of free shipping

Peak season is won or lost before November.

Download the report to close your performance gaps before peak season.