See Exactly Where your Fulfillment Stands, Across 100s of Real Brands
We placed real orders, tracked every step from checkout to unboxing, and turned the data into four industry reports you can benchmark against today.

Get all 4 Reports & See How Your Brand Stacks Up
Download the reports and gain:
Checkout conversion tactics used by top brands
Real fulfillment and shipping time benchmarks
Post-purchase email flow completion rates
Actionable 'growth gap' recommendations
From Checkout to Unboxing, We Tracked It All
The journey begins before the purchase is complete.
We analyzed how brands turn purchase intent into action at checkout, from cross-sells and subscriptions to free gifts, returns, and social proof. We also evaluated how shipping is presented, including pricing transparency, delivery speed, free shipping thresholds, and overall flexibility, like international options and localization. We tracked where brands miss opportunities to drive revenue and loyalty, and how small friction points can lead to abandoned carts.
Gain Valuable Insights
See What Customers Actually Receive
Unboxing is where anticipation meets reality, but it’s built on everything that comes before it. From checkout to delivery, each step contributes to how that moment feels. We documented how orders arrived across 100s of brands to understand how well the journey holds up. The result is a clear view of what customers actually experience.