🚨☎️ SOS ☎️🚨

Welcome to the fulfillment center crisis hotline

Please choose an option below ↓

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1

Your orders are stuck in limbo, and you’re losing track of inventory

Your orders are stuck in limbo, and you’re losing track of inventory
2

Revenue is slipping with every delayed shipment

Revenue is slipping with every delayed shipment
3

You’ve gone viral, and orders are pouring in faster than your 3PL can ship them out

You’ve gone viral, and orders are pouring in faster than your 3PL can ship them out
4

Your fulfillment partner can’t handle your growth

Your fulfillment partner can’t handle your growth

Option 1

Your orders are stuck in limbo, and you’re losing track of inventory 

Stuck orders and inventory discrepancies can derail BFCM order fulfillment—but small adjustments can keep things moving.

Here’s how to take control fast:

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Track and Confirm Stock Levels

Make sure your system reflects what’s actually in stock across your warehouses. Run quick checks on critical SKUs and fast-selling items to ensure they’re accounted for. If there are gaps, coordinate with your 3PL to correct counts and avoid processing delays. For products moving faster than expected, reach out to suppliers early and request expedited restocks to prevent stockouts.

Prioritize and Batch High-Value Orders

Not all orders carry the same weight—focus on what matters most. Identify VIP, high-margin, or express shipments and move them to the top of the queue. Work with your 3PL to group similar orders (e.g., by product type or region) to streamline fulfillment. Prioritizing and batching these key orders helps ensure critical deliveries get out on time, even when the pressure is high.

Set Up Real-Time Inventory Alerts

Activate low-inventory alerts for your most important SKUs to stay ahead of stockouts. Real-time tracking tools, like the ones Shipfusion offers, give you instant visibility into stock movement, so you can react before issues escalate. Monitor warehouse activity to catch discrepancies early and adjust fulfillment strategies as needed—keeping small hiccups from becoming bigger problems.

Option 2

Revenue is slipping with every delayed shipment 

Delayed shipments don’t just cost you time; they risk revenue, brand reputation, and customer trust. Whether the delays are due to stockouts, carrier delays, or overwhelmed warehouses, missed or late deliveries during BFCM can turn loyal buyers into frustrated ones—impacting both current and future sales.

Keep customers happy and informed by automating updates through SMS or email. Proactive communication builds trust—when customers know what’s going on, they’re more likely to remain patient. Offering incentives like discounts or free shipping on future orders can also smooth things over and maintain goodwill.

If your fulfillment is stretched thin, tapping into overflow support with an additional third-party logistics partner can prevent small delays from snowballing into bigger issues.

Don’t let fulfillment challenges slow down your growth—download our top 10 actionable tips to fix your fulfillment and deliver the experience your customers expect, even during peak season.

Download Now
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Don’t let fulfillment challenges slow down your growth

Download our top 11 actionable tips to fix your fulfillment and deliver the experience your customers expect, even during peak season.

Get It Now →

 

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Option 3

You’ve gone viral, and orders are pouring in faster than your 3PL can ship them out

Going viral can feel like a dream come true—until your 3PL struggles to keep up with the surge. Here’s how to manage overflow, prevent disruptions, and turn the moment into long-term success.

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Optimize Shipments to Manage Overflow

Focus first on getting your best-selling or high-margin items out the door quickly. Coordinate with your 3PL to fast-track these orders and tag them for priority handling. If your fulfillment center is maxed out, split shipments across multiple partners. Bringing in additional 3PLs to handle specific product lines or regions ensures that no orders get delayed. Work with your 3PL to optimize carrier selection and use faster shipping routes for key delivery areas, preventing transit delays when it matters most.

Switch to Pre-Orders When Stock Runs Low

If stock starts running out, update product pages to offer pre-orders or backorders rather than turning customers away. Communicate estimated shipping dates clearly, and incentivize pre-orders with perks like exclusive access, free gifts, or discounts. Keeping customers engaged during stock shortages helps preserve revenue and keeps interest in your brand alive.

Prepare for Future Viral Moments

The real value of going viral lies in building long-term customer relationships. After the rush, follow up with email campaigns and personalized offers to encourage repeat business. Nurturing these new customers with exclusive deals helps convert them into loyal buyers. Take time to review how well your 3PL managed the surge. If gaps were present, consider bringing in additional partners or making strategic adjustments to ensure your fulfillment is ready for the next viral moment.

Option 4

Your fulfillment partner can’t handle your growth

Say goodbye to fulfillment headaches and hello to seamless growth with a 3PL that feels like an extension of your team.

With dedicated, on-site account managers and fast support, we’re here to help in minutes, not days. Our warehouses and software give you real-time order visibility, effortlessly managing sales spikes and sustained growth. From custom packaging to kitting, if you can dream it, we can do it.

Experience the boutique service of a 3PL with the reach and cost-effectiveness of strategically located warehouses in Las Vegas, Chicago, Toronto, and York, Pennsylvania. Focus on growing your business—we’ll handle the logistics. With Shipfusion, you can scale without limits. We’re always ahead of your fulfillment needs, no matter how fast you grow.

Learn More
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We know BFCM has you swamped.

If you’d like to discuss how Shipfusion can support your fulfillment needs, just let us know. We can even set up a time to chat after the holiday rush when things have calmed down for you.

Whenever you’re ready, we’re here to help keep your growth on track!